ActiveCampaign vs Drip
When it comes to email marketing platforms, making the right decision on which one to use is crucial to your future. Among the many options that are around, ActiveCampaign and Drip are particularly highly rated.
We will look at ActiveCampaign vs Drip to try and work out which one is best for different types of users.
What Do They Offer?
Of these two companies, it is ActiveCampaign that has been around for the most time and are rated among the longest established brands in this space. ActiveCampaign also has the reputation of being more appropriate for e-commerce users.
Drip has only been in operation since 2013, while ActiveCampaign has been going since 2003. The name Drip comes from the concept of sending out a series of emails to potential buyers during a marketing campaign. Since starting out, Drip has certainly made its presence felt and is now undoubtedly a force to be reckoned with.
They each promise to help you maximize your email marketing campaign. However, it is interesting to see the different ways in which they set about doing this.
The Main Differences
ActiveCampaign is set up to let you get going right away. In fact, you can begin your first ever email campaign with them right after getting registered and verifying your email address. They use a drag and drop interface so that you don’t need to be a technical whizz to quickly get to grips with, and there is no lengthy training needed.
This solution also lets you integrate with your CRM as you progress. Overall, it gives you a nice, easy start and then lets you ramp up your activity on your terms over time. As you get more comfortable with it, you will discover new functionality that helps you to refine your process.
Drip is also aimed at e-commerce users but has more of a focus on integrating your campaigns with social media such as Facebook. It also helps you to automate your workflow so that specific user actions lead to new emails being sent to them, which is a useful feature.
Overall, the feeling given off by Drip is of an attempt to automate your campaigns as much as possible. If you like the idea of tweaking everything in advance and then just letting it run then you will enjoy using this software. Having said this, it is a little bit trickier to get to set everything up, as we will see in the next section.
Ease of Use
It is easy to see that ease of use and an efficient use of time were high priorities when designing both ActiveCampaign and Drip. They each let you start working on what matters to you right away with no delays.
ActiveCampaign is a straightforward tool that gets right down to the basics. There is a lot to like about the interface but newcomers might feel that it assumes that they know more about email marketing than they actually do. Having said that, the drag and drop interface is highly intuitive and you don’t need to be a technical expert to get going.
When it comes to Drip, it is probably more suited to someone who has at least a bit of experience in email marketing. With no drag and drop feature, you are going to be working with HTML from the start, which can be awkward.
If you have some experience with marketing emails this shouldn’t be a problem. There are a number of instructional videos that you can check, but it is easy to imagine new users getting that little bit more frustrated with Drip. More experienced users will be up and running in no time, though.
As is typical with marketing solutions, there are a few different options to choose from with both of these companies. For example, you get to choose from four different tiers with ActiveCampaign. You can adjust your quote according to the number of contacts you have and the features you are looking for.
On the other hand, Drip keeps it simpler by only giving you a couple of tiers. One is free and the other one you have to pay for. The big difference here is that you can only use the free version for up to 100 contacts. After that, you need to pay for it on a monthly basis
Bear in mind that you can upgrade with either service if you find that you are successful and have more contacts that you need to add over time.
ActiveCampaign vs Drip: Conclusion
These are both useful pieces of software that can take your email marketing campaigns to a whole new level if used wisely. Which one should you choose? Understanding the features and the aims of both will certainly help you make that decision.
Based on what we have looked at, you will probably be more interested in Drip if you are keen on integrating your email campaigns with your social media presence.
ActiveCampaign is a solid choice if you like a lot of analysis tools and prefer a simpler, more user-friendly interface.
In either case, it is wise to start off slowly, check out the capabilities on offer, and then gradually start to make the most of what either offers.