Best Email Marketing Service to Boost Campaign Conversions
Email marketing is one of the best ways to engage with your subscribers and create a mutually beneficial relationship. Case in point, statistics indicate that email marketing campaigns yield the highest returns on investment.
Email marketing services are a useful tool to get the most from your campaigns. They allow you to automate the workflow, send more emails, keep tabs on email performance, and create a more meaningful relationship with the customers.
Selecting the best email marketing service for your company depends on more than a few factors. We’ve picked out some of the best services to help you make an educated choice.
Top Email Marketing Services
This platform delivers an all-encompassing online marketing solution. It offers intuitive email marketing solutions and a few extras like a webinar solution and landing page creator.
These tools allow you to grow the number of subscribers faster. There is also a straightforward drag-and-drop email builder, and you get a bunch of advanced features like software integration, autoresponders, list segmentation, etc.
Get Response has a perfect timing feature that helps you optimize the time to send out emails and boost open rates. Overall, it is a good provider for small and medium-sized businesses and doesn’t require any special skills.
ConvertKit mostly targets authors, Instagram influencers, bloggers, vloggers, etc. The email automation workflow is super easy to use. It utilizes a visual builder which allows you to preview the email sequence.
The service also offers a landing page editor and you can start a campaign even if you don’t have a website. All you need is a traffic source from a social media account or YouTube.
In addition, ConvertKit provides tagging features, subscriber management, and email segmentation.
This platform has been around for almost 20 years and there are a few features that make it potentially the best email marketing service.
AWeber has a huge selection of ready-made email templates and, of course, a drag-and-drop builder. Plus, you get a bunch of integrated plug-ins for the marketing stack.
There is an option to create trigger-based automated email sequences. You have access to data like deliverability and open rates. In addition, the platform makes it easy for you to A/B test emails to come up with the best one(s) for a specific campaign.
The AWeber email signup form creator is another highlight. The process is quick and you can easily embed it into your website.
Drip is one of the newest players. The platform primarily targets marketers, eCommerce sites, and bloggers.
This service is worth a look for its smart marketing automation tools. eCommerce site owners are able to gain an in-depth understanding of customer behavior, and have access to a lot of metrics regarding store performance.
Owners of eCommerce sites can create emails based on new or returning visitors, abandoned chart, visitors who didn’t click on the email link, etc. Drip offers WooCommerce, Facebook ad, and WordPress integration as well.
A nice addition is the free forever plan for up to 100 subscribers.
MailChimp needs little introduction. With more than 1 billion emails sent every day, this platform is perhaps the most popular email marketing services.
It’s great for small websites and bloggers due to a generous free plan that includes up to 12,000 emails every month and up to 2,000 subscribers. In addition, MailChimp keeps coming up with new features.
As of this writing, some of the features include social media integration, time zone-based emails, contact segmentation, A/B testing, and more. And you get a decent selection of email templates which are easy to tweak.
This service started off as a platform for transaction-based emails. At this point, SendInBlue combines SMS campaigns and emails to create a powerful online marketing tool.
It has all the standard features like email template optimization, campaign reports, list management, and third-party integration. On top of that, they offer a free plan which includes up to 300 emails a day and an unlimited number of subscribers.
However, if you want advanced features like inserting a company logo in your email, you need to get one of the advanced plans.
If you are looking for a robust all-in-one solution, Keap might be the right provider for you. It offers a great combination of email marketing, CRM, and more.
Keap allows you to create full customer profiles for more optimal targeting. In addition, the service features a comprehensive dashboard with sales information, email campaigns, and customer history.
There is a requisite drag-and-drop builder tool, but this service lacks a split testing option.
MailerLite is an up-and-coming budget-friendly email marketing service which offers a bunch of features. It caters to an international audience with the support of multiple languages.
The ease of use is a highlight with MailerLite. The portal features an intuitive interface that allows you to quickly design emails. This service also offers simple and modern templates with enough flexibility to create a custom layout.
There are some limitations in terms of advanced analytics and automation. Nevertheless, MailerLite works great for small businesses, freelancers, and website owners.
Any of the above could be the best email marketing service for your business. The trick is to identify your needs, budget, and experience and everything else will fall into line.