ConvertKit vs. ActiveCampaign
Email marketing is a generally a very effective way to engage in sales promotion and marketing, especially when it comes to targeting the right people at the right time. With that being said, an email marketing campaigns is not something you want to start using just your browser and email program of choice. You probably want to use a dedicated email marketing tool which will help make your life a lot easier.
Of course, the good services all cost money, and we want to help you get the biggest bang for the smallest buck. Today we want to compare two of the best and most well-known dedicated email marketing campaign tools out there, ConvertKit and ActiveCampaign. We are going to look at 4 main features here in this ConvertKit vs. ActiveCampaign comparison, which include pricing, features, ease of use, and WordPress Integration. Let’s get to it and find out which tool is better for you and your email marketing needs.
Pricing
Of course, one thing which everybody looks for is pricing, because nobody wants to spend a fortune on email marketing. First up, we have ConvertKit, which comes with four basic and simple plans, all of which are more or less based on the number of subscribers which the plans can support.
If you have under 1K subscribers, the most basic plan is $24.99 per month. The price then increases for the number of subscribers you wish to accommodate, but other than that, most of the plans are more or less the same, aside from the highest tier plan which comes with a few extra features.
ActiveCampaign is a little more diverse in this aspect, as if you have just a few members, the price can be very low, but it then quickly and drastically rises when subscribers increase. What also needs to be said is that ActiveCampaign plans also differ greatly in the features they offer.
The lowest ActiveCampaign plan will provide you with the basics, but for a fully comprehensive service, you will probably need one of the higher up plans. If you don’t need anything too serious or complex, ActiveCampaign can be a bit cheaper, but if you have a lot of subscribers, it can end up being much more expensive than ConvertKit.
Features
Both ConvertKit and ActiveCampaign have some very useful and impressive features, but they differ in terms of their overall function and ultimate benefits.
ConvertKit offers great features such as building and growing a mailing list, organizing lists with taxonomies, customizable signup forms for websites, custom rules and sequences for email automation, data tracking for subscribers, and is highly integrated with many online tools and ecommerce platforms.
On the other hand, ActiveCampaign also helps build and manage mailing lists; it has a drag and drop email designer; has many templates; allows for split performance testing; enables for personalized content for subscribers; simplifies data collection and organizing; and also has features for automation.
As you can see, both of these services come with the basics to get started. However, ActiveCampaign is better for tracking data and creating specific emails and types of emails, whereas as ConvertKit is best for automated mailing lists, sequencing, and for online integration.
Ease of Use
Of course, when you engage in email marketing, you have a lot of other things to worry about, so you want to use a tool that is very user-friendly. Nobody wants an email marketing tool that takes days just to figure out. Both ActiveCampaign and ConvertKit come with free trials so you can take them for a test run.
If you take a closer look at ActiveCampaign, the dashboard has a lot going on, but it is well organized and easy to get the hang of. The majority of users love ActiveCampaign for its easy-to-navigate and user-friendly interface.
When it comes to ConvertKit, the user interface is still quite easy to use and decently organized. However, there aren’t as many features to work with, nor is it quite as user friendly as ActiveCampaign. When it comes down to it, if you need something that is very simplistic in nature, ActiveCampaign is probably the better option.
WordPress Integration
The other important aspect to look for is WordPress integration. Both ActiveCampaign and ConvertKit come with official plugins for WordPress, but they are not equal.
The bottom line here is that the ConvertKit plugin for WordPress is a bit easier to use, has more features, and is more responsive. This is not to say that the ActiveCampaign plugin is bad, but just not as good as the one for ConvertKit. With this being said, both tools allow for third-party plugins to be used, but the winner here is still ActiveCampaign.
Conclusion
ConvertKit is a good option to go with for automating emails in various ways and all plans come with the basic features, but pricing is less flexible and the dashboard leaves a bit to be desired. On the other hand, ActiveCampaign is great for customizing plans, it has a great dashboard, and is great for customizing mailing lists. Which one you use is now up to you.