Free Email Marketing Services for Your Business

Free Email Marketing Services for Your Business

Everyone uses email. For a lot of people, email is the primary mode of communication. Current projections estimate that worldwide email users will reach 4.3 billion by 2022.

Email marketing is the oldest form of online marketing. But is it still effective?

You bet it is! And affordable too.

Email marketing services can help your business in a variety of ways including enticing new customers, promoting brand loyalty, and encouraging repeat customers.

There are many free email marketing services available. So if your budget doesn’t include email services, that doesn’t mean you’re left out in the cold. Keep reading to find out more about these services.

Free vs Paid

Free vs Paid

As you may expect, free email marketing services have some limitations. Especially in comparison to paid plans. However, depending on your business needs, a free service may still be perfect for you.

Free services are generally easy to use. They’re meant for organizations that don’t have much technical experience or a budget for paid services. While they generally allow users to send out professional and attractive emails, they do have some drawbacks. This may include:

  • Fewer customization options
  • Limited customer support
  • Subscriber caps
  • Email caps

But these limitations may not be a deal-breaker for some. Free services may be a good option for anyone who is just starting out or wants to keep their business size intimate. However, if you plan on growing your business in the future, you may need to invest in a paid service eventually.

Free Email Marketing Services

There are too many email services to list in this overview article. However, here are a few free email services to get you started. You can use the following services as a starting point in your search for the right one:

1. MailChimp

This email marketing service has been around for a while. With easy layouts, analytics, and attentive customer service, MailChimp is an easy favorite.

Keep in mind, though, that this service maxes out at 2,000 subscribers and 12,000 emails per month for the free plan. However, the service gives you the option to create your emails from scratch or use one of their convenient templates.

MailChimp’s fees depend on your subscriber numbers. So you can upgrade to a larger plan as your subscriber list grows. The next level up from the free plan is for 2,001 to 2,500 subscribers.

2. SendInBlue

Here is another option for you to get started. SendInBlue has a free plan that includes 300 emails per day with unlimited contacts. The templates are easy to use with simple drag and drop options. And the designs are mobile-friendly.

This service is one of the few that offers a free plan with unlimited contacts. Despite the daily email caps, if you have a large contact list and don’t send out a lot of emails, this one could be a good fit.

3. MailerLite

Want a basic email service? MailerLite offers a relatively new service that’s beginner-friendly and available in multiple languages.

With the free plan, you can support 1,000 subscribers and up to 12,000 emails per month. If you want an intuitive service without the bells and whistles, this option may be a good fit for you.

MailerLite

4. MoonMail

If you’re not sold on email marketing, the MoonMail free plan may be a good start. It’s free forever, but there are some severe limitations.

For example, you can send up to 300 emails per month for free. However, you can only run 1 campaign per day with 10 recipients per campaign.

In addition, the free service also includes the service’s email branding in the email footer. And you have to use MoonMail’s domain as the Send Address.

Do these limitations mean this service is a no-go? Not necessarily. Companies with minimal marketing needs may find this plan appealing. It may also force you into a generally good habit of targeting your campaigns to the most relevant subscribers.

5. BenchMark

If you’re looking for a generous free email service plan, BenchMark may be a good solution. It offers a 2,000-subscriber cap with 14,000 emails per month. This plan includes templates, signup forms, and basic drip campaigns.

In addition, the service is easy to navigate. With the simple drag and drop editor, you don’t need design or tech skills to make the most of email marketing.

The free plan also includes email delivery management and Google Analytics tracking. Customers can also access add-on features like list verification, image hosting, inbox checkers, and dedicated IP. While the add-ons are not free, they do give you the flexibility to customize the free plan to fit your needs.

Final Thoughts

There are many reasons to use an email marketing service. Using one can help you gain new customers, increase brand loyalty, and repeat business.

However, if you’re on a budget or have your doubts about email marketing, free email marketing services may be your best bet. Many of these services have caps on subscriber numbers or the number of emails you can send per day or month. If it works out well, you can always upgrade the plan later.

Finally, when you do decide to look for a free email service, it’s a good idea to prioritize your needs first. What may seem like a good deal at first glance may not be when you start using it. So get to know your marketing goals first before searching for a service for your company.

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