How Does Mailchimp Work?

How Mailchimp Work

Marketing is always a tough industry to be engaged in. You need to be able to send the right materials to the right people at the right times. Yes, email marketing has become a part of the new standard, which is because mostly everybody does their major shopping online, but this doesn’t meant that it’s all fun and games.

After all, there are always a ton of factors to consider in marketing, especially email marketing. Who do you send your emails to? What kind of promotions do you include in these emails? What is your target audience? What should the emails look like? How well are your emails functioning to bring in new customers and to engage the loyal customers you already have?

What is your target audience

These are only some of the questions to ask yourself when email marketing. Yes, it’s not the easiest thing in the world to do. However, there are some tools which can help make your life easier in regards to email marketing campaigns. One of these tools is called Mailchimp. Let’s take a closer look at Mailchimp and find out what it is all about. 

What is Mailchimp?

Well, Mailchimp is a piece of software which allows to create and manage mailing lists for your email marketing campaigns, such as for a drip campaign. You can use email templates, make newsletters, and more or less everything in between, all geared towards a specific email marketing campaign of your choosing. It’s a great tool to have in your arsenal to help make your life just a bit easier in terms of email marketing campaigns.

This software really helps put you in the driver’s seat, in full control of your whole email marketing campaign for front to back. Another reason why people really like Mailchimp is because it is a very easy to use piece of software; one that gives you access to a plethora of tools, functions, templates, and more, all with the end goal of helping you create and manage a successful and ongoing email marketing campaign. Mailchimp does come with a lot of benefits and advantages, especially when compared to other competitors offering similar services. 

How Does Mailchimp Work?

As we mentioned before, this email campaign creation and management service is super simple to use. It has been designed with beginners in mind and has been made so that everybody can put it to use for their purposes.

It really involves nothing more than signing up for an account, creating your mailing lists, and creating emails that will be sent out to specific people at specific times, or after specific events have taken place. Let’s go through a quick and rudimentary step by step process on how somebody like you might use Mailchimp for an email marketing campaign.

How Does Mailchimp Work
  1. Signing Up - The first thing that you need to do is to sign up for a Mailchimp account. You just need to enter some basic information on the main site and then confirm your account with your activation email. If you are selling goods, you also have the option to connect your website or Ecommerce store to your Mailchimp account. 
  1. Creating A List Of Contacts - The next thing you will need to do before you get started with an email marketing campaign is to set up your list of contacts. Mailchimp is designed so you only need one single email list of recipients or contacts for all your purposes. As you will discover, there are many user friendly tools available here to help you manage your mailing list. Mailchimp does have this cool feature which uses your personal and company details to set up a mailing list for you, but in case you need to make changes or additions, you can do it manually as well. 
  1. Making Sign Up Forms For New Members - What you want to do now, in order to get more customers and people on your mailing list, is to create a custom signup form for new members. Contacts can be added manually or will be added to the list automatically based on your own information. At any rate, this is where you will create your signup form to get more people engaged and included on your mailing list. These forms can then be customized, and sent through email or even on social media platforms. 
  1. Creating Your Email Marketing Campaign – This is where you are going to create your campaign. There is a simple campaign builder included here. Here you can choose the name of your campaign, choose your recipients, create specific emails for specific purposes, and then choose to who to send them to, when to send them, and more. There are tons of templates to choose from for various types of marketing emails, and you can choose to automate emails too. It really does not get any easier than that. 


The fact of the matter that Mailchimp is probably one of the very best options out there if you need to create a mailing list, as well as an email marketing campaign. It’s super simple to use, comes with all of the tools you need to get started, and the results are proven to be there!

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