What Is a Sequence? How Autoresponder Emails Work
Today, there are hundreds of terms, technologies, and methods that you can use when you are working on email marketing. From sending out every email individually to using an automated service to make your work more streamlined, every step has its process that you need to understand.
Among the most common questions that we hear people ask regarding such is "What is a sequence?" Autoresponder email sequence processes, also known as sequencing, is a method of getting emails sent to your entire lists according to your specific requirements.
How does this work and why might you use it? Let us explain it to you in the simplest way possible.
What Is an Email Autoresponder?
First off, let us understand what is a sequence of emails and how it can help your products and services marketing needs.
As noted earlier, autoresponders are a sequence of emails. These emails are sent out to people on your subscriber list according to specific dates, events, or interactions. Autoresponder series responses are one of the most powerful weapons you have at your disposal when doing email marketing.
Put simply, autoresponder series responses allow you to connect and engage with your email lists effectively, specifically, and consistently.
Autoresponder sequences can vary in how advanced they are. From basic responses when someone signs up to your email list to more complicated events triggered by someone abandoning their shopping cart on your website, you can set all of these up using this type of technology.
When Do You Set Up an Autoresponder?
Autoresponder sequences should be set up in advance of the triggering actions. For example, if you predict that people are going to sign up for your email list, you will want to set up the autoresponder in advance to ensure that it is delivered in a timely and effective manner.
You can actually set up as many autoresponders as you want for various specific situations, and the sequences will run automatically when the event that the autoresponder is set up it for occurs.
Do You Need an Autoresponder Sequence?
It’s good practice for every business to set up some type of autoresponder sequence. There are a lot of reasons why we feel that way; here a few of the major ones:
Autoresponders Convert Leads
Conversion is one of the biggest problems in all types of sales. Even when you have good leads and a great product, it can often be hard to convert potential customers into actual buyers of your company.
Autoresponders set up in certain situations can help to convert these customers. Ideally, those who sign up for your mailing lists will become or remain customers of your product(s) for a long time.
When you want to convince them to buy, you’ll want to build up the feelings that a customer has about your company and your products. An autoresponder series can do just that. Hence, set up responders to be part of every marketing campaign that you run.
Autoresponders Make Your Life Easier
Every time that someone signs up for your mailing list, newsletter, or website, you should send them a type of welcome email that introduces them to what you have to offer. In addition to being a nice thing to do, this type of welcome message begins to build brand loyalty.
While you could manually send out this email every time you get a new subscriber or member, this can become very overwhelming and tedious very quickly as your business grows. With the right autoresponder in place, a welcome email would send out automatically as soon as the conditions for the series are met. That can save you a lot of time and help you improve your focus to remain on more important matters.
What Autoresponders Should You Set Up?
If you believe that a series of well-targeted emails could help your business to have a better connection to your customers, then it is time to set up an autoresponder series of emails. Here are some of the most commonly set up autoresponders that you may want to consider as you plan your campaign:
- Staying in touch with members or subscribers
- Promoting affiliate links or products
- Refreshing old content into something new
- Marketing your products
- Sharing new content with subscribers
- Asking subscribers for feedback
You can also put together campaigns that incorporate any variety of these topics. The key here is not which specific autoresponder type you put together, but the fact that you set up a method of regularly engaging with your audience and customers.
Autoresponders Streamline Your Business
What is a sequence, and is it the same thing as an autoresponder? This is something that we see people ask from time to time. In this case, yes, it is the same thing.
When you set up a sequence of emails that will send out at specific times according to specific guidelines, this is known as an autoresponder. Autoresponders are used extensively in marketing and also for simple communication notices.
Managing every different type of email that you need to address can be all-but-impossible. By taking the time to set up great autoresponders, you’ll be saving yourself a lot of time and money in the long run.