10 Tools to Build an Email Marketing List Fast

FIFTH, OPTIMIZE YOUR WEBSITE.

Earlier I discussed optimizing your content with A/B tests using MailChimp. Performing A/B tests is the best way to improve conversion rates on your email and sign up forms. This next tool helps you increase your chance that website visitors will take the action you want by signing up for your email list.

9. Optimizely

With Optimizely you can easily edit your website content and run A/B tests to determine which content, headlines, and calls to action improve visitor conversion. You don’t need to understand coding in order to change your website content, since Optimizely’s drag and drop visual editor does all the hard work for you. All you have to do is place a piece of code on your website and any web traffic that goes to your page will be directed to one of your website variations.

You can use these features to change both your website and your sales funnels so that more people sign up for your email list, purchase your products, and move through a customer cycle. By reviewing Optimizely’s visitor insights you’ll know in real time which pages of your site are converting best, and you’ll be able to easily change your landing page, lead magnets, and subscriber forms to the highest converting version.

If you want to make the most out of your website and improve the chances that you convert visitors to email subscribers, you have to run tests. Optimizely makes testing easy to do and gives you the ability to determine what’s working based on the metrics that are important to you. Optimizely X just came out and comes with a free trial so that you can engage your visitors, build lasting relationships, and increase your website revenue.

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