10 Tools to Build an Email Marketing List Fast

FOURTH, ENGAGE YOUR AUDIENCE TO GET MORE EMAIL SUBSCRIBERS.

So far we’ve discussed six tools that get you started on your email marketing journey. You now know about opt-in form tools, email service providers, and certain types of advertising. This is going to be the foundation of your email marketing strategy and will help you build a huge subscriber base. The next tool leverages the power of social media to expand your list.

Content marketing is the most powerful tool to building your list fast. You have to create articles, videos, and guest posts about relevant content for your business to attract people who are interested in your products and services. But those aren’t the only ways you can build a subscriber list. Let’s talk about one awesome engagement tool that builds interest in your offerings through social sharing.

8. Heyo

Heyo gives you the ability build contests and giveaways on Facebook to get new email subscribers. All you have to do is select an incentive (one that costs $10 or less works perfectly) and use one of Heyo’s giveaway templates to get people to subscribe to your email list. After someone signs up for your giveaway on Facebook, Heyo sends you a file with the name and email address of anyone who has entered, and you’re able to add them to your email list.

Here’s why Heyo works so well for building an email subscriber list.

It’s very easy to build a contest or giveaway with Heyo

All you have to do to gain more subscribers is customize one of Heyo’s templates and promote your giveaway. Essentially, you’re building a high converting landing page that makes use of a free giveaway, social proof, a countdown timer, and a profitable action (in this case it’s an email subscription). Then you share the content with people all over the Internet and they join your list in order to win something free.

Heyo’s competitions build social proof

When there’s proof that other people have acted on an offer, your offer builds trust. Your giveaway ends when a certain number of people take action by subscribing to your email list. Whenever someone new joins the giveaway, your entry number increases. The number of entries updates in real time, building trust in your offer and increasing the amount of people that join your email list.

Your promotion is easy to share

You can add social sharing buttons to your Heyo template to make your promotion go viral. Visitors to your giveaway can also like it on Facebook, Google+, Twitter, and many other social media platforms. This spreads your giveaway or contest to other people’s network and increases the likelihood that you’ll get more people to join your email list.

Scarcity increases the likelihood that people take action

Because your giveaway ends at a specific time and after a certain number of people join the contest, more people are likely to sign up right away. There’s a lot of distractions on social media that can take away attention to your special offer. When you build a Heyo promotion, people are more compelled to act since the promotion has a finite lifespan.

You can increase the amount of Facebook fan page subscribers you have

In addition to collecting email addresses, you can also increase the amount of Facebook fans you receive. If you want to increase your Facebook fans as you collect email addresses, then you can set up a “Like Gate” with Heyo. With a like gate, your promotion is only visible after someone has liked your fan page. This allows you to market to prospective customers using both email content and Facebook posts.

Your campaigns are viral

I’m a huge nerd about numbers. Heyo did their research while building their landing pages and found a way to get your campaigns to go viral. Without getting too nerdy about the specifics, it all has to do with why people share content. The fact that your promotions require a certain number of entries to complete is what makes your promotion spread through the Internet.

People start by submitting an entry to your giveaway by joining your email list. Then, they’ll share their content with their network, to ensure that the amount of submissions is met. This cycle repeats, with people sharing your promotion with their friends, until you’ve met your minimum amount of submissions. There’s nothing better than viral content for building your email list.

Heyo makes it easy to create official contest rules

In order to keep your Facebook promotion compliant with promotion guidelines, you have to create contest rules. Heyo provides a space for you to enter contest rules and discuss that your promotion is not affiliated with Facebook right from the application. This allows you to create an ad for your promotion and share with your network, without a risk of your post being taken down.

With all of these features, Heyo really lets you do something fun with your social media account in order to build an email subscriber list quickly. It’s a little more expensive than the other tools that I’ve recommended at $25 per month, but you should be able to see success very quickly by creating the right promotions. Sign up and you can try it free for 7 days.

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