10 Tools to Build an Email Marketing List Fast
SIXTH, INCORPORATE SALES AND MARKETING AUTOMATION SOFTWARE.
MailChimp and Aweber, as well as the other tools that we’ve discussed here are great for independent Internet marketers. But what happens when an entrepreneur’s business grows and they need more powerful email marketing tools?
Typically, as your business grow, things change rapidly. There are more team members working on your email marketing, which means that simple actions like scheduling an email campaign becomes more complicated to manage. You also have many different accounts with separate tools for collecting emails, building landing pages, and sending messages. At a certain point in your business you’re going to want to simplify everything with one powerful tool.
That’s where our ninth email marketing tool comes in.
10. Infusionsoft
Infusionsoft is a sales and marketing software built for small business. It’s an all-in-one solution that lets you build squeeze pages and email collection forms, send personalized and automated emails, and manages your customer relationships. What’s really amazing about this software is that you can customize the message you send to website visitors and customers depending on which ad brought them to your site, the items they’ve purchased, and the content they’ve downloaded previously.
Every time your subscribers and customers take a new action, tags are automatically assigned to their profile. This makes segmenting your list an automated process. You can then send them new marketing messages that are targeted to their profile, instead of sending general email blasts. Imagine how powerful it is to send people different content based on whether they’ve shared your content on social media, if they’ve joined one of your webinars, or purchased a product from you.
Not only does Infusionsoft help you collect email addresses and manage your relationship, but it also helps you make sales based on the actions your subscribers have previously taken. You can use it to send discounts and special offers to your list, to upsell products and services, and to send custom order forms that are more likely to convert to sales.
A basic look at the Infusionsoft CRM
Infusionsoft has a built in customer relationship management (CRM) system where you can automate repetitive to-do items and schedule important tasks. You can use the CRM to easily access subscriber information, add notes, and manage your tasks. Infusionsoft is also a payment processor, so you can build a storefront to sell products and accept payments, as well as manage inventory. That way you have one email marketing tool that does everything. You manage one account to complete the email marketing, relationship building, and sales tasks that you have to do. This saves you time and streamlines the process of taking someone from an email subscriber to a paying customer.
The purpose of email marketing is to drive sales. Infusionsoft helps your business succeed by giving you statistics and reports that show how much your email marketing has increased your bottom line. From the dashboard you’ll know how much sales have increased year-over-year or month-over-month. You’ll also know what the open rate of your emails is, compared to the industry average, and learn how many subscribers you’ve gained in a set period of time.
If you want to go in depth about any of the details, all you have to do is review the marketing reports that track email performance metrics, help you segment your list, and give you information on the success of your email campaigns. You’ll also have reports available to you about the success of any products and services you offer, your current accounts receivable, and the payments you’ve collected over a certain period of time.
Infusionsoft has a full list of integrated systems to connect to in order to streamline the sales process. Do you want to host webinars in order to gain more subscribers? Infusionsoft connects with GoToMeeting to capture more leads. Do you want your ecommerce customers to automatically join your email list? Connect Infusionsoft with Shopify and Magento to do just that. These are just a few of the ways that Infusionsoft helps you collect more email addresses and make more sales without doing extra work.
Because there’s so much to do in Infusionsoft, it does have a learning curve. What’s great about working in Infusionsoft however is that you don’t need to learn everything on your own. There are plenty of educational guides to review and experts you’ll have access to in order to make the most of your Infusionsoft account. You’ll get one-on-one help setting up systems that help your business achieve your goals, so that you can spend more time creating great email marketing campaigns and making sales.
I hope that you found value in this post on Building An Email Marketing System Fast! Do you have experience using these tools, or any suggestions about what people should use to get more out of their email marketing strategy? If so, leave a comment below and let us know. If you’re new to email marketing, don’t forget to download our Beginner’s Guide to Email Marketing before you go, and we’ll send you helpful content about email marketing!
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