10 Tools to Build an Email Marketing List Fast
THIRD, DRIVE TRAFFIC FROM AN ADVERTISING PLATFORM.
The best way to build your email list is to target people with information they’re interested in receiving using paid ads. You can create either squeeze pages giving people an ethical bribe to join your list or write content and give away lead magnets that gain you subscribers. Paid ads are effective because you can get tons of high quality traffic for a low price, targeting a wide variety of keywords or demographics that align with your niche. When you build paid ads, you also don’t have to worry about having a high position on search engines and you don’t need a site full of SEO content.
The two top advertising platforms are Google AdWords and Facebook Ads, but there are many other advertising platforms to choose from. Let’s discuss each one to determine whether they’re the correct place to advertise in order to build your email subscriber list.
5. Google AdWords
Google AdWord Homepage and Ad Example
Millions of people search for products, services, and information on Google every hour. When you purchase pay-per-click (PPC) ads on Google, your website ends up at the top of the search results for keywords you select. In order to use Google AdWords to increase your email subscribers, you want to target keywords that people would search to find your products and services. Basically you want to think like a customer whenever you promote your business through Google Ads.
By this step of the email list building process, you’ve already set up lead magnets, that entice people to join your email list. You should already have created squeeze pages and forms that collect people’s contact information to store with your ESP. I recommend following along with this guide to set up your own email marketing strategy, or at least bookmarking this page to come back once you’re ready.
In order to select the right keywords to get people to your squeeze pages and posts with email submission forms, you have to think about your business. You’ll want to give away lead magnets that match with your business and your visitor’s interests. Consider the things that your ideal customer is interested in by writing down terms and phrases that describe your products, services, and what you’re giving away as a bribe to get people onto your email list.
For example, if you have product that teaches people how to train their dog, you can give away a free eBook or course about getting your dog to walk on a leash properly. Then you’ll come up with relevant phrases and terms to target on Google. Some relevant phrases you’ll want to build ads for with AdWords may include:
- How to make your dog walk beside you
- Leash train your dog
- Training your dog to walk with a leash
- Puppy won’t walk on leash
These are all relevant search terms that someone who is interested in receiving your lead magnet might search. You’ll want to come up with as many terms as possible because more people will see your ads. The more people who see your ads, the more that sign up for your email list.
Google’s Keyword Tool is a great tool for finding relevant search terms
In order to make your time searching for relevant keywords as easy as possible you can use Google’s Keyword Tool and related searches at the bottom of a Google search query. Ideally, you’ll want to target keywords that receive more than 1,000 searches per month that also have low to medium advertising competition. This keeps the price low and ensures that enough people are actually seeing your promotion.
Once you have a list of keywords, it’s time to build ads for your squeeze page or website content in order to build traffic to your site. Test out different ads, measure your success, and keep the ads that turn website visitors into email subscribers running until you have built a healthy email list. You can start with as small of a budget as you need to in order to build momentum, then scale your ad spend as your business becomes profitable through your email marketing initiatives.
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