10 Tools to Build an Email Marketing List Fast

7. Buy Sell Ads

The BuySellAds Website

Buying ads on BuySellAds is very different from building ads on Google AdWords or Facebook. That’s because instead of picking keywords or demographics of customers to advertise to, you instead select popular websites that promote your display ad. There are millions of websites out there that cover different niches and interests, so you’ll surely locate one with an audience that’s similar to the customers you want to gain.

When you purchase ad space from BuySellAds, you’re basically advertising to people who frequent certain websites because they’re interested in the topic discussed on the site. This allows you to brand your business and gain valuable traffic from established communities of people who already show interest in your products and services.

A big part of marketing is finding your ideal customer wherever they are active on the Internet. When you buy ad space through BuySellAds, you’re basically finding one or a few websites that have millions of impressions and a certain visitor base. Then you’ll promote your message by piggybacking off their community. The visitors to other sites will then visit your website if your product or service fulfills one of their needs.

Buying ad space is a great way to get tons of traffic to your site because you’re leveraging the community that someone else has created to sell you own products and services. BuySellAds is a good way to test out creating ads because you can get tons of traffic for a low price.

Let’s take my previous example of having a dog training business. In the BuySellAds marketplace there’s a list of publishers who have websites where you can advertise your business. To find a good website for my business, I would search in the “pets” category. From there I can find the perfect site to promote my ebook on leash training a dog.

There’s a few great sites like The Labrador Site that gets over half a million monthly views, as well as Dog-Milk.com with around 700,000 monthly views. Both sites revolve around dog ownership, so I know my audience would be interested in what I have to offer.

The key is to locate the best price for 1,000 impressions on a site that matches your niche

Now that I’ve found some good sites to promote my website with, it’s time to select the ad size and ad placement that I want. The Labrador Site offers two placements. I can either have my ad at the top of the page on the right sidebar for $150, or I can place it at the bottom of the right sidebar for $80. Dog Milk has a top right banner space available as well for $175. Both websites will display my ads to their audience for 30 days.

The price of one thousand impressions on Dog Milk comes to $0.25, which is an amazing price. But let’s say that I didn’t want to spend $175 on one site from the very beginning. Instead, I want to locate websites where I can purchase 1,000 to 5,000 impressions to test out my offer with the market. In that case, I’d just need to find a website that offers a low price per thousand impressions, instead of a high 30-day fee.

The pet section on BuySellAds is limited, but other sections of the site are not. If I switch over to the family and parenting section, then I’ll find even more publishers to promote my website with. That’s where I located Education.com, which gets nearly 27 million impressions per month. Perhaps the family audience would appreciate learning how to train their new dog? It’s something I’ll discover after I test out an ad on their site.

For just $7 per thousand impressions I can promote my free dog walking resource on Education.com. This allows me to start with a small budget and determine whether I’ve found the right advertising platform. Once I see results I can either scale up my advertising and promote my email list more, or I can select a new website to test my offer on. There are also advanced targeting options I can choose from, to make sure that my message gets out to the right people.

With BuySellAds, you’re repeating the same process you’ve learned with Facebook Ads and Google AdWords. You direct someone to a squeeze page or content on your website, and exchange your visitor’s email address for a valuable resource you’ve created. Using display ads you’ll build your brand, especially if you purchase ads consistently and promote it to the right audience, and you’ll build your email list.

Buying ad space on BuySellAds is a great option for people that don’t want to learn how to build ads on Google AdWords or Facebook, which have a much steeper learning curve. It gives you the opportunity to target established communities of people who already visit a particular site because of their shared interests. There are also other alternatives to BuySellAds if you can’t find the exact website you want to promote your email list on, that work in a similar way.

Now that you understand the benefits of PPC and display ads for building your list, it’s the perfect time to download our book on the basics of email marketing. It explains the exact content you should send to your email subscribers to build trust, engage your audience, and sell more products and services. Download the Beginner’s Guide to Email Marketing absolutely free, then continue reading about the tools that help you gain more email subscribers.

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